What is a brand style guide?
Consider how the brand is presented beyond just a logo. If you are a new designer working on small jobs this my only extend to stationery but this a good opportunity to establish a corporate typeface, layout style, material choice or print finish for future collaterals.
One big idea is often seen as the ideal but, in my mind, a bunch of cohesive little ideas that exist across multiple touch points can have more of a communicative effectiveness and establish a more unusual and interesting brand personality. A strong and descriptive ideally one page brief will help too, you may even need to establish this yourself.
Try and keep all correspondence with your client clear and precise and avoid piecemeal communication. Demystify the brand design process where you can so they can understand your position and this way they appreciate your workload and talent!
Always make things easy and very positive experience for your client. As a designer you have to research and really consider who your target audience is and how the chosen colours will relate to them.
I always try to work with only two — three colours as a base and work from there. Reference these for inspiration while designing.
Limit your typefaces to a maximum of 2 if possible and consider establishing a corporate typeface for literature. Try to avoid overused generic stock imagery and consider how each works in communicating brand values, make sure that the composition, colours and content remain consistent even if sourced from multiple photographers.
Always try to think ahead and envisage each asset in their individual forms and as a complete experience. Create logo variations that allow it to be easily placed within a variety of situations ie.
Left Aligned, Right Aligned and Central. Include sections for a situation analysis, objectives, target markets, budget and resources, time frame, point person, known parameters, approval structure, stake-holders and metrics for assessing results.
Not just demographically gender, age, location, incomebut also psychographically interests, activities, opinions.
Create a user persona that includes a name, job, fashion choices, etc. Visually, verbally, texturally, etc.
By referring back to this research you can stay on track to make an impact with who you are trying to reach.
But look what happens when you broaden your design methodology using the other senses. For example, if a brand is Loud, Quiet, Discordant or Melodic, what might that look like iconographically?
If it could be tasted, what typography would suggest Spicy, Bitter-Sweet, or Salty? Or, what would the colour ways for a Pungent, Musky or Citrus identity look like?
Good designers make such decisions almost intuitively.
It is the remixing and cross pollination of these that ultimate leads to a distinctive solution that is also communicative. These components are, positioning, storytelling, design, price and customer relationships. All of these together, working in harmony give the brand value.
Get these right and you will reinforce the good reputation of a company or product and promote loyalty.According to Jonny Naismith, creative lead at Moving Brands New York, colour theory can provide a useful starting point when deciding the palette for a new branding project, but there are a lot of other factors involved too.“For us, these types of relationships can help generate ideas – particularly when extending out from a core, identifiable colour,” he says.
Designing a Brand Identity By Gerren Lamson Gerren Lamson on Mar 3, in Business, How To Tweet This Share This One of the most interesting projects that a graphic designer can take on is designing a logo.
Luckily, Branding: The Non-Designer’s Guide to Building a Killer Brand for Your Business has everything you need to start branding you business today!
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Designing a Brand Identity By Gerren Lamson Gerren Lamson on Mar 3, in Business, How To Tweet This Share This One of the most interesting projects that a graphic designer can take on is designing a logo. Seth Godin defines “branding” as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a. A brand’s story is made up by every single touchpoint of our user’s experience, and it is our job as designers to arrive at a clear picture of how each scene should unfold. The Designer’s Guide to Building a Brand Story design thinking, branding, and their exciting crosspoints. She is the author of O'Reilly Media’s Lean Branding.
For a more thorough understanding of branding, in simple terms, I recommend Wally Olin’s: The Brand Handbook which I quote is “an essential, easy-reference guide to . “Branding’s never finished, so we embed this in guidelines. As it adapts and changes, so does the colour system.” SomeOne applied a lively, optimistic colour palette to the branding for St Catherine’s Hospice, in order to amplify the charity’s .
Seth Godin defines “branding” as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a.