Key Industry Trends Economics Many factors of the economy help to indicate certain trends in the tax industry. The Gross Domestic Product has been calculated at
Sift is a retail specialty baking company that was founded by Andrea Ballaus in Andrea profession prior to being the owner of Sift was as a sales rep for Nestle Water.
Her love for cupcake came as a tool she used to get in the door of perspective clients in her former profession. From that point forward she discovered her true passion as an entrepreneurial business woman.
Sift was a company that started from very limited capital, resources, or experience other than a love of cupcakes. Sift began with the purchase of 1, square foot former coffee shop in northern California. As a result of their initial investment her mother, husband, and her became the sole shareholders of Sift a Cupcakery, LLC.
In the early stage of this company Andrea and her husband held many of the critical and management position and labor position due to necessity.
Both Jeff and Andrea taught themselves everything it took to run a company. Within the first year they hired their first manager a family friend named Corey.
Andrea initial goal was to be the premier specialty cupcake business in the Northern California area. Over the first three years Sift grew to three total locations with a combination of retail and wholesale capabilities.
At the time Sift was organized there where many factors that foster an environment primed for success. The specialty bakery market was project to see sales growth of 8.
The popularity of specialized cupcakes was trending high because of many popular TV show marketing that segment of business. Additionally, the NASFT reported this industry to be the next big food trend even with the push for healthier living.
Sift in rebranded themselves as Sift Cupcake and Dessert Bar. As a part of this rebranding Sift realize that their ability to maximize aggressively with a detailed marketing strategy would pay great dividend and provide a competitive advantage.
Additionally, Sift established a set of core values that focused on above mentioned demographic. Sift market strategy utilized radio with an extensive focus on social media outlets to promote their business.
This strategy allowed Sift to advertise and promote directly this demographic that utilize computers more frequently than any other group. Sift further expanded their marketing strategy by becoming actively involved in the community.
As a company Sift participated in many large community events which enable them to be view as a community partner and not just a business.Pac Heights: Sift Cupcake & Dessert Bar, which took part in the Food Network’s Cupcake Champions this season, opens its first SF location later this summer (possibly August) in the old Dumplings.
Sift Cupcake and Dessert Bar primarily provides specialty cupcakes to the San Francisco region.
Three investors initially funded the business in , and it . Jan 12, · Andrea Ballus & Cory Fanfa share how they launched Sift Cupcake + Dessert Bar and why they would be perfect for Food Network's Cupcake Wars. Sift Cupcake & Dessert Bar is a “must-taste” experience that can be enjoyed by all (vegan and gluten-free options available), especially those that love the alcohol kick in their desserts.
Sift Cupcakes and Dessert Bar should implement the strategy of option one to be most successful in the future. This strategy involves maintaining the stores Sift is currently operating in while further developing brand identity to own the local marketplace.
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